worksession

In-program expert add-on

Hands-on and concrete support inside your program: a practical expert for a specific topic, or highly tailored 1:1 founder support. Lean Startup, GRITD, Theory of Change and more.

Best fit for you if…

  • Your startups are pre- or early revenue

  • You want each team to get tailored pointers

  • You want clear outcomes at the end of each session

Your advantages

  • I'll keep them on track, and you informed

  • You don't need to hire, I'm here when you need me

  • I'll easily adopt your curriculum, tools and methods

How I can support your startups

  • Sprints & workshops
    Structured sessions for cohorts, built around your curriculum and milestones.

  • Tailored in-program coaching
    Flexible support for teams that need extra help during the program.

  • Venture building / Fractional founder
    Deeper involvement with selected teams as an embedded operator.


Sprints & workshops

Workshop facilitation

Hands-on sessions on one specific topic, usually 3 hrs. These workshops can be tailored to your curriculum, milestones, and the prior knowledge of the teams.

Each workshop starts with an intro about the why, what and how. It can be adjusted to the program and prior knowledge.

In this designated time, on location, we're going to complete one specific action before the end of the session. Startups often vary slightly in maturities, but most find it relevant to join these sessions, because if they already have something, this allows them to refine and improve.

Startups with Els workshops:

  • Revenue Model Decision Sprint

  • Lead Sourcing + CRM Setup Sprint

  • Customer Interview Sprint

  • Positioning + Landing Page Messaging Sprint

  • Experiment Design Sprint

  • MVP Scope Sprint

  • Customer Journey Sprint

  • TAM/SAM/SOM + Financial Forecast Sprint

  • or something else, tailored to your program?

My standard rate is €1000 per workshop (excl. VAT). Discounts are available for bulk packages and impact projects.


Add-on coach in your workshops

It's hard for one coach to manage more then 5 teams at the same time, or have someone without the expertise to guide startups in their journey. Let me jump in for the action part and let's build together.



Tailored in-program coaching

When teams get going (or stuck), I help them to move forward: clarify the choices to make, map the options, make the trade-offs explicit, make it actionable and decide what to do next.

Happy to support the program

  • During the sessions
    When the teams go from theory to action, I'm happy to check in and help them apply what they've learned.

  • In between sessions
    Most of the questions arise after the session is over. Most founders see their situation as an exception, or don't know how to translate what they've learned to their specific situation. I can check in, get clarity on what it means for them and how they can get it done before the next session starts.

  • Aftercare
    Most programs ask for the satisfaction of a program right after it's is finished, but 6 months later, when startups are struggling, they don't feel comfortable to call back in and ask for help. I'm happy to check in, and deliver that extra value to your program. These are the real make- or break-points.

  • Some other form, let's shape it together.

The focus is getting them customer- and investor-ready: sharper positioning, clearer offer, better outreach, sharper MVP, solid financial estimations and a concrete todo’s to execute today.


Venture building / Fractional founder

Need someone to join your startups team to work together with them so they can overcome a certain challenge or move faster? Talking to customers, setting up the GTM process, website building, MVP scoping, financial or market research or anything else before scaling? Happy to join the team and build the venture together.


My standard rate is €150/hour (excl. VAT). Discounts are available for bulk packages and impact projects.