In-program expert add-on

How I can support your startups

• 1:1 Tailored coaching / venture building
  Structural (or one-off) tailored sessions with startup teams that are part of your accelerator, studio, incubator, fund or portfolio.

• Assessments
  Bringing in an objective look and new perspectives on how to go from here. Data-driven and personal recommendations based on experience.

• Sprints & workshops
  Structured sessions for cohorts, built around your curriculum and milestones.

View which topics I cover.

1:1 Startup coaching

When teams get going (or stuck), I help them to move forward: clarify the choices to make, map the options, make the trade-offs explicit, make it actionable and decide what to do next.

Structurally I can make the most impact with startups.
We budget the amount of hours available for each startup, and I'll update you after each session on their progress made.

• Quarterly sessions
  Keep accountability by setting a clear goal, breaking it down in milestones, lead and leg measures and reviewing the current biggest challenge and how to overcome it.

• Monthly sessions
  The founder sets the agenda, and we agree upon where they want to be next month.

• Biweekly sessions
  We create a learning cadence where we start the session with analyzing and concluding on the learnings of the last experiment, decide where we want to be in two weeks, and setup the next experiment.

• Part of your program
  During sessions, I can join and help the different teams to apply what they've learned. Also helpful in between the sessions, to make sure I connect at the moments it's most needed with your startups.

• One-off
  We go over one specific challenge your startup has, and make sure that at the end of it, they're unblocked, knowing what their next step is.

  
  

  Find here the topics I cover during my sessions.
  
  

Assessments

A thorough, practical due diligence-style scan that highlights your startup’s biggest strengths and gaps, with clear priorities and next-step recommendations.

• Identify strengths and gaps: due diligence report
  A thorough and holistic gap assessment per startup, mainly focussed on the desirability, and viability of the business model and capability of the team to get it done.

  The report includes:

  - Resources: team, time, budget, network

  - Operational processes: documentation, learning cadence

  - Demand: type, quantity and strength of evidence, uniqueness

  - Financial opportunity: unit economics, size market

  - Thesis fit: venture aspirations, key drivers, flexibility

  - Recommendations: top gaps per startup, main concerns, main strengths, overall verdict.

• Quick scan: demand + missing fundamentals
  An assessment focused on the next 6 months:

  - Demand signals and evidence so far

  - The key fundamentals missing for the next 6 months

  - A short priority list of what to fix next (and what to test)

• Decide direction: pivot or persevere
  The startup needs help seeing the options how to find a working business model from here. We go over what they’ve tried, what worked and what didn’t and how much confidence they have in a new direction.
  
  

My standard rate is €150/hour (excl. VAT). Discounts are available for bulk packages and impact projects.

Sprints & workshops

Workshop facilitation

Hands-on sessions on one specific topic, usually 3 hrs. These workshops can be tailored to your curriculum, milestones, and the prior knowledge of the teams.

Each workshop starts with an intro about the why, what and how. It can be adjusted to the program and prior knowledge.

In this designated time, on location, we're going to complete one specific action before the end of the session. Startups often vary slightly in maturities, but most find it relevant to join these sessions, because if they already have something, this allows them to refine and improve.

Startups with Els workshops:

• Revenue Model Decision Sprint

• Lead Sourcing + CRM Setup Sprint

• Customer Interview Sprint

• Positioning + Landing Page Messaging Sprint

• Experiment Design Sprint

• MVP Scope Sprint

• Customer Journey Sprint

• TAM/SAM/SOM + Financial Forecast Sprint

• or something else, tailored to your program?

My standard rate is €1000 per workshop (excl. VAT). Discounts are available for bulk packages and impact projects.

Add-on coach in your workshops

It's hard for one coach to manage more then 5 teams at the same time, or have someone without the expertise to guide startups in their journey. Let me jump in for the action part and let's build together.